Social media connects us in different ways. We find the support of fellow moms through Facebook groups. There are blogs for just about everything. There are opportunities to make money. Cleaning products, books, make-up, clothing, oils, jewelry, and workout programs are just some of the many products you can sell. My guess is you know a handful, if not more, of friends who sell something. Maybe you have a small business you promote.
Many of my friends sell products or have a small business. It’s an easy way to earn some extra income. I, myself, support them whether it’s buying or hosting an online party. I enjoy my daily shake, find accountability in a challenge group, use natural skin products, and love the children’s books I bought through online parties.
I understand some people rely on their sales to contribute to their income. I know it can benefit them in so many positive ways. I will always be open to supporting my friends through their sales. As someone from the other side, the buyer, I have my own guidelines when it comes to purchasing.
Please do not use my vulnerability to sell your product.
In a time in which I was extra vulnerable, an Instagram follower sent me a message. I posted a picture of my bare belly, far from flat. I did not once have anything negative to say about it. My message was that of encouragement. I knew she was active in the healthy lifestyle world. I wanted to believe she was reaching out to see how I was doing. It started with a, “Hey, girl.”
I was complimented on my honesty. I was brave for sharing. I was offered a product and program that could help get my body back. Not once had I mentioned a desire to “get my body back.” It stung. I was always uncomfortable in my skin. When I told her I was not interested, she disappeared. I wish I could say this was the only time. I found there was a price to pay for being vulnerable. Although the women who reached out to me may have had good intentions, the timing and same scripted words made me feel more of a dollar sign. This leads me to my next point.
I want you to be my friend because of who I am, not an opportunity to make money.
My sister recently received a message from an old classmate. Though they followed each other on Facebook, they were not what she would consider close friends. The conversation started with small talk. After a basic catch up on life, this person dove right in. She told my sister she had a product that could help cover her freckles. My sister was taken aback. Her freckles were a source of insecurity for years. She came to embrace them; however, we all know insecurities have a way of sneaking back up on us. Rightfully, it struck a nerve with her and she did not choose to cover up those beautiful freckles.
Be careful of the message you are portraying.
Offering someone a product to help get their body back or erase their flaws, when they have not asked, is insulting. You are sending a message that this person is flawed. Telling someone they need this type of makeup to look better can imply they are not attractive. Choose your words wisely.
No means no.
If I want to buy something, I will seek you out. When I tell you I am not interested, please respect that. Pressure is a huge turn-off. If I feel any sense of pressure, I will not support your business. I understand there needs to be some push when it comes to selling. Know your boundaries.
Be upfront.
If I accept samples, are you expecting me to commit to buying? Am I being locked into something I am not aware of?
It’s all in your approach.
By now, most of us can tell when you are approaching us to make a sale. (“Hey, girl” is a dead give away.) Before you send a message, read through. Is this something that would appeal to you? As the buyer, your message can make or break a sale.
Your first impression will make a lasting one. Be kind, honest, and open. Most of all, have fun!
